Marc V: So now, we’ve got an idea for one way or the other. You end up ordering a bunch of shirts for a bridal party, and they show up after the wedding, or they showed up the day before the wedding, so you don’t get the chance to enjoy them. Like “These caps are $35 in my town, and there’s no way a cap should be $35, for the poor quality that it is.” It’s because there’s no competition. Either it’s fed up with it’s way, way too expensive. It’s either someone who has a great idea or concept, and they want to make that into their own business, to somebody who just noticed or was fed up. The stories like that, and the stories for those who are listening to this right now, they’re often repeated stories. Maybe that’s how you’re going to get there, as well. That’s how they kind of led into being this huge bling transfer business. But they really weren’t great quality, so they bought the equipment. They bought some rhinestone transfers from somebody else, and that worked for a little while. So then, they figured that they could do this better. The way they got started is they saw a niche that wasn’t – they lived in Texas, and they went to buy some bling t-shirts in a particular niche market that they were a part of.
They’re a huge – they’re probably one of the biggest bling t-shirt transfer companies in America. Maybe you’re like – we’ve got some success in business stories on, and one of them is for My Rhinestone Transfers, a friend of the company. I’m really involved in sports, or in a local chapter of a gun club or a horse club or a golf club.” Golf club? That’s kind of funny.
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Plus maybe I know some people that would buy t-shirts from me. I want to see if I can do it for a living, so I’m going to go into the embroidery business.” What normally happens is you start with, just like Marc said, you start with “I’m a home embroiderer. Then, you would buy equipment, and start your business with that niche and that plan in mind.įirst of all, we know that exactly zero percent of you have a business plan. You would write a business plan, to fill that market niche that you’ve developed. What you would do is, first, you would pick a niche market or a spot in the marketplace that you’ve noticed, that does not have a particular product selling in it, that you think you could make money at. The first thing that we thought of, naturally, is if you went to business startup school. We said “Let’s just make it conversational,” as if we were talking to somebody, or a customer, or in our own heads about how we would do this. Marc V: Mark Stephenson and I kind of started together in this, when we were beginning the conversation on this podcast. Mark S: Really, what we wanted to do is kind of talk about the process that people go through, in picking the right equipment to match both their personality and their goals and their dreams, and their business plan. I wasn’t sure if it was a complete definition. Marc V: Are you talking about all of the Custom Apparel Startups podcasts? This is not one of those very well organized podcasts, where we have a direction and bullet points and things we specifically want to cover. But if I were going to make dog sweaters, then I would have to decide what type of embroidery machine I would use, to decorate them. Marc V: I’m not going to tell which one it is. Mark S: But that’s not the story that I’m going to go with.
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Marc V: It could be that, or it could be that I got this free at a trade show, and then it became my work coffee cup. So, maybe Marc Vila is a closet dog sweater lover, and wants to get into the dog sweater business. Mark S: There are many dogs in sweaters, which I just noticed here. Marc Vila is sitting here drinking from kind of a ridiculous dog mug. Mark S: Or maybe you’re inspired by an event that you went to. You think making t-shirts is cool or making caps is cool. Whether it’s, we talked about before, you have a hobby that you’re trying to expand into a business, or you just like the idea of making custom apparel. It’s something that – you’ve got this idea, first. This decision that we’re going to make here, on what kind of equipment to get, is an important one in starting your business. We’re three years from our podcast being able to run for President! Think about that! Mark S: This is kind of – the podcast is 32 now, and this is one of those adult decisions that you have to start making, when you’re 32. Today we are talking about choosing the right equipment – first steps to starting your business. Mark S: Hey, everyone! Welcome to episode 32 of the Custom Apparel Startups podcast. Iron on patches bjj gi.Welcome to the Custom Apparel Startups podcast, your best source for information, news, tips and tricks to get you off the ground running, and earn success with your custom apparel decorating business.